Blog

2025 is not just another year on the calendar — it’s a reset moment for startups. After the funding rollercoaster of the past few years,...

In the startup world, “product-market fit”  has become something of a holy grail — a milestone founders chase, investors demand, and...

Do you also want to have a café or a small coffee house? We guessed it right, didn’t we? Don’t be surprised — we’re about to tell you...

In today's digital-first world, having a strong online presence is almost as essential as having an Aadhar card in India. If you don’t...

Let’s be honest: these days, everyone wants to start a business. This is a positive development, reflecting an increased risk appetite...

No matter which phase of life you're in, facing problems is inevitable. Today, we'll focus on how to approach problems in your...

“Success is not just about growing your business; it’s about evolving your systems to support that growth.” As your startup evolves from...

Hey there! Before we dive into the nitty-gritty of measuring and optimizing your marketing efforts, let’s take a step back and talk about...

KPIs, or Key Performance Indicators , are measurable values that help businesses and organizations track their progress towards specific...

Are you a startup founder who has invested heavily in pitching your product at trade shows and conferences, only to be met with...

Why Undervaluing Your Product or Service Can Hurt Your Startup In the early stages of a startup, the urge to offer products or services...

In every era, there's a golden ticket waiting to be seized—the field that, if you enter early, can pave your way to riches. It's not just...

Before we dive into the steps for identifying the right channels for your product or service, let's first address some biases that often...

Why FMCG (Fast Moving Consumer Goods) companies often insist on candidates spending a significant amount of time in sales roles before...

Many business owners often confuse marketing with building a brand. They invest significant amounts of money in various marketing...

Marketing is not as complicated as it has been taught. In fact, I believe that marketing is a combination of a few key elements. If you...