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In India’s vast agricultural landscape, smallholder farmers dominate the scene. They are the lifeblood of rural economies—but also the...

The MSME Innovative Scheme  was introduced by the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India  to promote...

Lingerie shopping in India was never a comfortable experience for women. It was awkward, limiting, and often frustrating. Walking into a...

Silicon Valley has always been a land of visionaries—where bold ideas and disruptive technology reshape industries. From Apple...

Milk has been a staple in Indian households for generations. From the morning cup of chai to a child’s bedtime glass, it is a daily...

Before everything beeped, before every packet of Maggi, box of cornflakes, or bottle of shampoo had a code to scan, there was nothing. No...

Section 1: Why There Was a Need – The Industry Landscape Before Airbnb Let’s rewind to the early 2000s. Travel was booming—budget...

Gupshup – A Tale of Messaging, Mistakes, and Mastery “Why does my phone only send texts in chunks?” It’s 2003, and Beerud Sheth is having...

In bustling neighborhoods across India, from Bangalore’s skyscraper-studded districts to the winding streets of Tier 2 towns, convenience...

Every year, businesses invest millions of dollars into a simple yet elusive goal: making sense of their data. Across industries, teams...

Section 1: The Era Before Figma – Designing in the Internet Boom Let’s take a quick trip back to the late 90s and early 2000s, during the...

In India, sleep has always been an overlooked luxury rather than a necessity. We live in a culture that glorifies the hustle—where...

Transforming Health Data into Wellness or Worry? In the ever-evolving landscape of health technology, the Oura Ring has emerged as a...

India is a country of chai . With over 837,000 tonnes  of tea consumed annually, tea isn't just a beverage here—it's an integral part of...

Let’s be clear: this isn’t your regular, polished case study you’ll find on the internet. Those often tell you the polished version, full...

Notion app home page In the world of startups, where agility and speed often determine success, keeping everyone aligned and productive...