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For students everywhere—especially in Western countries—there comes a moment when reality hits hard. After years of free public...

You know, most people who get into marketing do it for the fun stuff: crafting catchy ads, meeting celebrities, picking brand...

I’m so glad you’re here, reading this right now. It means you’re someone with an idea, maybe even on the verge of starting a business....

How Avis’s “We Try Harder” Campaign Turned Defeat into Triumph As a passionate marketer who thrives on creativity and smart strategy,...

Have you ever wondered who is behind those sleek bus shelters and stylish public benches you see on city streets? If you answered "the...

I'll be very honest with you: what I have learned so far while working with various brands and learning about various brands is that no...