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How to chose Right Marketing Channel for your brand

Writer's picture: klub zeroklub zero

Updated: Aug 18, 2024


Types of Marketing channels

Before we dive into the steps for identifying the right channels for your product or service, let's first address some biases that often cloud our marketing strategies. You've probably noticed that when discussions turn to marketing, many people immediately think of digital marketing, especially in the context of recent trends like meme marketing. Platforms like Swiggy & Zomato have contributed to this shift.


But here's the thing: while digital & meme marketing can yield results, relying solely on them can lead to saturation in the marketplace. When one strategy proves successful, everyone rushes to replicate it, making it harder to stand out. To truly make an impact & remain relevant, you need to constantly evolve your marketing ideas & explore a diverse range of channels.


Zomato swiggy ads


Take Fevicol & Coca-Cola, for instance. They don't limit themselves to just social media or print advertising. Instead, they leverage every possible avenue to reach their audience. The key here is to stay observant & creative. By keeping an eye on emerging trends & being willing to experiment with new channels, you can set yourself apart from the competition & capture Ur audience's attention in innovative ways.



Coca coal Marketing
Fevicol interesting marketing image

Now, let's outline how to pinpoint the right set of channels for your business


📍 1. Avoid Channel Bias: It's crucial not to become overly attached to any single channel & instead rely on data-driven insights. Nos. don't lie, so trust them over personal preferences or industry trends.



📍 2. Analyze Competitor Channels: Take a close look at the channels being utilized by competitors in your industry. Determine if there's still room for ur brand to thrive in those spaces. Even if a channel seems saturated, maintaining a presence can be beneficial for visibility.



📍 3. Select Targeted Channels: Choose channels that align with the audience you're trying to reach. Experiment with different approaches within each channel to see what resonates best with your target demographic.



📍 4. Analyze Performance Metrics: Once you've experimented with various channels, analyze the data they generate. Look at metrics like clicks, leads, & customer acquisition cost (CAC). Some channels may yield high numbers but require significant investment, while others may have lower CAC but lower volume.



📍 5. Narrow Down to Essential Channels: Based on your analysis, narrow down your selection to the most effective channels for your business. Aim to have at least 3 key channels where you can establish a strong presence. These channels should cover different stages of the customer journey: awareness, information, and trust-building.



📍 6. Implement Strategically: When implementing your chosen channels, start with smaller investments to gauge effectiveness. This allows you to quickly identify the top-performing channels & allocate resources accordingly to maximize sales growth. Remember, it's not about investing a large sum upfront but about strategically allocating resources based on performance.

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