
Road map

Founder And Influencer Videos/Podcasts
Introspection
Ready for an honest conversation with yourself? This introspection section offers a set of reflective questions designed to help you understand if entrepreneurship is truly the right path for you. From evaluating your risk tolerance to determining if you have the support needed, these questions guide you through every angle of self-reflection, so you can feel more confident about your next steps.
Real insights from successful founders. Watch videos and listen to podcasts featuring entrepreneurs sharing their experiences—wins, challenges, and tips—to help guide your journey.
Articles AND Blogs
In-depth resources for aspiring entrepreneurs. Explore articles and blogs that offer expert perspectives, deep dives into startup strategies, and personal stories to help you make informed decisions.

Journey Begins
INTROSPECTION
1. What is the mission and vision of my business?
Think of your mission and vision like your compass. Your mission is why you're doing what you’re doing today. It’s the driving force behind your work. Your vision is the bigger picture—it’s where you want your business to go in the future. Ask yourself, "Why does my business exist?" and "What impact do I want to leave behind in the long run?"
For example, are you looking to make life easier for a specific group of people? Or maybe you want to revolutionize an industry that you think is outdated. The clearer you are, the better you'll be able to make decisions down the road.
Doubt? What if I’m unsure about my mission and vision?
Don’t worry! Start simple. Think about what problem you're passionate about solving and who you want to help. Use frameworks like Simon Sinek’s Golden Circle to identify your “Why.” It helps break down the purpose, starting with why you do it, followed by how you’ll achieve it, and finally, what you’ll do, or Miro (for collaborative brainstorming): You can use Miro to create mind maps and collaborative boards to draft your mission and vision.
2. How does this mission align with my personal and professional goals?
Alright, so your business mission is clear. Now, let’s talk about how that mission fits with you. At the end of the day, your business and personal life are closely linked, so if your business mission conflicts with your personal goals, you're going to feel out of sync. Do you want financial independence? More time with family? Social impact? Figure out how your business can help you achieve those things.
Doubt? What if my personal goals change?
That’s perfectly fine! Personal goals evolve over time. As your life changes, your business goals might shift too. Use tools like Ikigai to continuously check how your business mission fits with what excites you, what the world needs, and what can sustain you financially. Keep track of your evolving goals with platforms like Trello to adjust accordingly.
3. What specific insights can I gather from early user feedback?
The key question here is: What’s in it for your customers? They need to know why they should care about your product or service. Are you saving them time? Money? Or offering something completely new and innovative? The more specific you can be about the problem you're solving for them, the better.
Doubt? How do I find out what my audience truly values?
Great question! You need to go straight to the source. Talk to potential customers, send out surveys, or run small focus groups. Use tools like SurveyMonkey to gather insights. You might be surprised by what you learn when you ask open-ended questions. And use the Value Proposition Canvas to make sure your product features match what your customers really need.
