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klub zero
Oct 23, 20245 min read
Who’s Behind the Most Iconic Ad Campaigns? Discover the Creative Minds That Changed Marketing
You know, most people who get into marketing do it for the fun stuff: crafting catchy ads, meeting celebrities, picking brand...
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klub zero
Oct 13, 20244 min read
How Failing Companies Now Run the World
I’m so glad you’re here, reading this right now. It means you’re someone with an idea, maybe even on the verge of starting a business....
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klub zero
Sep 25, 20243 min read
Go Viral: Perfect Marketing Doesn’t Feel Like Marketing
In today's digital-first world, having a strong online presence is almost as essential as having an Aadhar card in India. If you don’t...
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klub zero
Aug 25, 20243 min read
What Startups founder Need More Than Just Investment
Let’s be honest: these days, everyone wants to start a business. This is a positive development, reflecting an increased risk appetite...
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klub zero
Aug 24, 20242 min read
The Consultant’s Playbook: A Structured Approach to Problem-Solving
No matter which phase of life you're in, facing problems is inevitable. Today, we'll focus on how to approach problems in your...
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klub zero
Aug 21, 20244 min read
Creativity is Not Something “Out of the Box” – It’s a Systematic Process
Do you ever find yourself doubting your creative abilities , thinking that your ideas are just variations of what's already been done?...
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klub zero
Aug 20, 20244 min read
Scaling Your Startup: The Importance of Implementing Effective Workflows and Communication Channels
“Success is not just about growing your business; it’s about evolving your systems to support that growth.” As your startup evolves from...
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klub zero
Aug 17, 20244 min read
The Greatest Print Ad Campaign Ever by an Underdog
How Avis’s “We Try Harder” Campaign Turned Defeat into Triumph As a passionate marketer who thrives on creativity and smart strategy,...
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klub zero
Aug 16, 20243 min read
The Man(JCdecaux) Who Revolutionized Outdoor Advertising and Built a $10 Billion Empire
Have you ever wondered who is behind those sleek bus shelters and stylish public benches you see on city streets? If you answered "the...
320


klub zero
Aug 14, 202417 min read
Top Marketing KPIs and Strategies to Optimize Brand Performance
Hey there! Before we dive into the nitty-gritty of measuring and optimizing your marketing efforts, let’s take a step back and talk about...
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klub zero
Aug 13, 20247 min read
What Are KPIs and KPI Targets?:A Comprehensive Guide How to Set and Use KPIs and KPI Targets to Drive Business Growth and Improvement
KPIs, or Key Performance Indicators , are measurable values that help businesses and organizations track their progress towards specific...
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klub zero
Aug 11, 20248 min read
How to Create Customer Personas that Drive Results?
Are you a startup founder who has invested heavily in pitching your product at trade shows and conferences, only to be met with...
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klub zero
Aug 11, 20245 min read
Worst Mistake Made by Startup Founders to Compete in the Market
Why Undervaluing Your Product or Service Can Hurt Your Startup In the early stages of a startup, the urge to offer products or services...
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klub zero
Jul 20, 20242 min read
Rediscover Work-Life Balance: Prioritize Purpose, Not Guilt!
Am I doing something wrong by working late into the night? Am I neglecting my friends and family, and missing out on life’s lighter...
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klub zero
Jul 3, 20243 min read
How to Spot the Next Big Opportunity
In every era, there's a golden ticket waiting to be seized—the field that, if you enter early, can pave your way to riches. It's not just...
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klub zero
May 28, 20244 min read
Best Marketing Channel of 2024
I'll be very honest with you: what I have learned so far while working with various brands and learning about various brands is that no...
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klub zero
May 24, 20244 min read
Rethinking First Mover Advantage
Being First in Business Doesn’t Guarantee Success In the dynamic world of business, there exists a pervasive myth: the belief that being...
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klub zero
May 10, 20242 min read
How to chose Right Marketing Channel for your brand
Before we dive into the steps for identifying the right channels for your product or service, let's first address some biases that often...
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klub zero
May 7, 20243 min read
Why Sales Is Important for Marketing
Why FMCG (Fast Moving Consumer Goods) companies often insist on candidates spending a significant amount of time in sales roles before...
380

klub zero
Apr 27, 20242 min read
5 Essential Skills for Aspiring Entrepreneurs (That MBA Programs Don't Teach)
We all know the basic entrepreneurial skills like leadership, business management, time management, creative thinking, and...
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klub zero
Apr 8, 20243 min read
How Branding works and how to do it !!
Many business owners often confuse marketing with building a brand. They invest significant amounts of money in various marketing...
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klub zero
Apr 6, 20242 min read
Is Marketing a Common Sense?
Marketing is not as complicated as it has been taught. In fact, I believe that marketing is a combination of a few key elements. If you...
380

klub zero
Apr 5, 20242 min read
5 laws of Life and Their Relation in the Startup Journey
1. Murphy’s Laws – “Anything that can go wrong, will go wrong.“ In the startup world, Murphy's Law is a constant companion. No matter how...
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klub zero
Apr 5, 20244 min read
Everything you need to know about Innovation.
Innovations ≠ Breakthrough Many of us tend to associate innovation with groundbreaking, never-before-seen concepts. This common...
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klub zero
Apr 5, 20244 min read
Do these 2 things to think Out-of-the-Box
You've probably heard the saying "think outside the box" a lot, which means being creative and thinking in new ways. But let's look at it...
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klub zero
Apr 5, 20244 min read
Why Self-Doubt Strikes: Unveiling the Psychology Behind It
Ahoy, fellow entrepreneurs, and startup aficionados! Today, we set sail on a quest to unravel the mysteries of self-doubt, a formidable...
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klub zero
Apr 5, 20242 min read
Does formal education play a role in building sustainable businesses?
😤 We all know that entrepreneurship has become quite glamorous in today's culture. Social media platforms have romanticized the idea of...
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klub zero
Sep 21, 20232 min read
Navigating the Bumpy Road of Criticism: Transforming Critics into Supporters on Your Startup Journey
"The final proof of greatness lies in being able to endure criticism without resentment." -- Elbert Hubbard Welcome aboard, fellow...
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klub zero
Sep 21, 20233 min read
"Decoding Luck: The Hidden Influence on Success and Innovation"
I’m a great believer in luck, and I find the harder I work the more I have of it. -Thomas Jefferson "In recent times, numerous studies...
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klub zero
Sep 20, 20232 min read
"Unleashing Creativity: Myths, Truths, and the Art of Innovation"
Creativity is a desire we all harbor, even if you believe you're not naturally creative. R. Keith Sawyer, P.H.D., an associate professor...
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klub zero
Sep 18, 20233 min read
"Unlocking Entrepreneurship: Addressing Common Questions and Doubts"
Do I need to risk everything? No, you don't have to put everything on the line. Many believe that pursuing entrepreneurship means...
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klub zero
Sep 17, 20233 min read
Startup Fever: Is It About Passion or Just a Fashion? The Reality Behind Entrepreneurship
Startup: The Reality Behind Entrepreneurship "The road to success and the road to failure are almost exactly the same." — Colin R. Davis...
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